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The incremental commoditisation of me by social media

It's happening, folks. You are being commoditised more and more effectively by your social media providers. It starts with an innocent "Location data cannot be found" message line in Twitter, suggesting to people viewing the tweet that there would be nothing more natural than the person who tweeted adding their location data. In fact, it started a long time ago - in 2007, in my case, when I

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